Everyone has to start somewhere! Small business owners starting a website should look at their website as a process, rather than a finished product. Almost every small business owner begins with a rather basic, informational website that they add to over time – slowly building more detailed information and more persuasive and compelling content. So, if you’re just starting a website for your small business, what website content should you include?
Glad you asked! A lot of small businesses, and many web design firms guiding their clients, fail horrendously at implementing the basics. When you just start a website, try to avoid the gimmicky trends and “cool” new technology. Think about your true objectives. If you had an unlimited amount of time to sell a potential customer on your business – what would you say? Let that question be your guide for selecting website content when you start a website.
The following suggestions should be included on your website and in every web designer’s “how to start a website” field manual.
Your Contact Information Is Vital Website Content
When starting a website for your small business, be sure to include your contact information prominently displayed on every page of your website. Suggest to your web designer that he include your phone and fax numbers, business address, e-mail address and hours of operation in the header or footer of each web page.
Don’t Forget The Essentials In Your Website Content
Give your small business a name and face! When you first start a website for your business, be sure to include biographies, photos, individual contact information and direct e-mail links for key staff. Also be sure to include a brief overview about your company, including: your mission statement, years in business, industries served and any special qualifications you hold. This is your opportunity to add a real human element to your site and to sing your praises loudly!
Your Website Content Needs To Be Specific
When you start a website, it’s a good idea to include individual web pages for each of your products and services with detailed descriptions and photos. Be specific! Make sure your website content is written for the layperson and includes features and benefits. Don’t assume potential customers are familiar with your business, or your products and services. If you don’t tell them why you’re better than the competition — no one will!
Make Sure Your Website Content Is Easy To Find
No one likes to get lost! Keep a close eye on your web designer when starting a website to ensure your website is easy to navigate. It is better to be redundant with your site’s menu and linking than to confuse visitors. Make sure links are on every page, are clearly marked and helps visitors find key info quickly and easily.
When asking how to start a website, and what website content should be included on your site — keep in mind that your website will probably create the first impression of your business for potential customers. Keep things as clear and detailed as possible, and don’t forget the basics! Tell customers what they should know about you. Form their opinion of you, for them.