What is one of the most important elements you can have on your web page? Do you know the answer to this question?
I must tell you 99% of websites don’t have it – and it is a crying shame. I learned it from the best of the best marketers around. And it is something that everyone should do. That is if you want to be successful in your online business.
I know you are just dying to find out right now what this secret is…
And I will tell you – but before I do, – I don’t want to hear you whining because I have heard it all…
“But I hate to leave information on a website.”
“But I don’t have anything to give away for free.”
“I will do it later – I don’t have the ___ fill in the blank (time, money, energy)”
Let me ask you one more time…
Are you in business to make money? Or are you up on the internet to provide research for your competitor?
Think about it long and hard…
Do you want to be a tool for research – and help make your competitors become successful or do you want to be the one making the sale?
It is a fact that a person visits a website more than once before they buy a product or use a service unless they are familiar with the company website (Target, Sears, etc.) so if you are not using this on your website you my friend are missing the boat -
If you don’t know what I am talking about by now you should – I am talking about an opt-in box, a simple one.
Ask only for a name and email. Give something away free – something of value to your visitor.
Do not give away things that are cheesy or cheap. This only makes your business look cheesy and cheap and therefore you will not create business with it – you will turn business away.
Make sure your free report – or information is something that your target audience will find valuable and most important, do not under any circumstances sell the list of names you capture or give this list to any other business. Let your visitors know that you will not sell, lend, or give away any of the information that is submitted to your site.
Another major step is making sure that all this information is going to a data-base so you can automate you marketing campaign to these visitors that have come to your site.
Why would you go to all this trouble if it was not to keep your business name in front of them?
This process is usually called an autoresponder program and you can purchase online autoresponder programs for very little and they give you big returns – they are a must have for any of you that are serious about your business.
Get Response – I use this and it is great when you are starting out.
Kickstart Cart – This is actually a shopping cart that has affiliate capabilities but it is also an autoresponder program.
You can choose to purchase one, the other or both depending on where you are in your business. If you are at the place of product development it is an awesome tool to help you with viral marketing.